Kennan Burch is a branding expert and master facilitator. After 20 years at Darden, a $7.5 billion brand-building company, and over $1 billion in advertising/branding initiatives during his career, he launched Brand Catalyst Partners in March 2008.
He is now strategically aligned with Stan Richards, founder of The Richards Group, who developed "The Cow Campaign" for Chic-Fil-A, "We'll leave the light on for you" for Motel 6, "You Can Do It, We Can Help" for Home Depot, and over 200 brands. Armed with his corporate experience and his support from The Richards Group, his primary focus is group facilitation of executives to align on brand strategy. He confidently leads executive teams and organizational leaders through a process that produces a one-page brand definition that invigorates teams to live out and implement their highest calling as a brand. He then coaches executives through the process of implementing the brand they desire to create, and brings together the necessary resources to bring the brand to life.
He has now successfully developed the brand strategy for over 50 organizations in numerous categories including; restaurants, food distribution, logistics, beverages, eyewear, data security, financial services, schools, legal, entertainment, insurance, media campaigns, tile and surfaces, motivational speakers, ministries, non-profits, publishers and film production. Nothing is more powerful than a "contagious brand" and that is what Kennan expertly delivers.
Kennan spent the majority of his career in Red Lobster Marketing where he was responsible for their National Promotions strategy, menu strategy and implementation. This included concept ideation, product development, menu modeling, calendar planning, media strategy and the execution of TV advertising. Under his leadership, Red Lobster's sales and guest count results exceeded the competitive set over 80% of the time (as measured by Knapp Track). He also worked very closely with The Richards Group to develop Red Lobster's brand strategy.
He also partnered with Claim Jumper Restaurants to be their interim Chief Marketing Officer where he successfully initiated their brand strategy and hired a full time successor.
MBA, Florida State University, 1986
BS, Florida State University, 1982.
Darden Brilliance Award,
Darden Restaurants Darden Leadership Award, Darden Restaurants.